We help organizations facing high-stakes public affairs challenges navigate a constantly evolving media landscape.
Whether you’re a coalition or agency looking to grow or a highly regulated company seeking innovative ways to engage Capitol Hill and state houses, Lane 4 delivers the strategic expertise you need to succeed. With a deep foundation in public policy, digital, and decades of experience crafting winning campaigns, we help clients achieve their goals with precision, insight, and impact.
SERVICES
-
Strategic Communications
-
Digital Advoacy
-
Growth Strategy
-
Business Development
-
Coalitions
-
Paid and Earned Media

INDUSTRY
Our
Experience
We’ve helped the world's best companies and leading advocacy organizations navigate complex, high-stakes challenges to their businesses and members. Our experience spans industries and issues where success is critical not only to business outcomes but to securing lasting advantages in highly competitive markets. By combining strategic insight with deep public affairs expertise, Lane 4 delivers meaningful, measurable results.










About
Nick Schaper, President
Nick Schaper is a seasoned leader in strategic communications and public affairs. He has been recognized with the Washingtonian Magazine Tech Titan award, The Washington Post’s “10 Staffers to Watch,” and the American Association of Political Consultants’ “40 Under 40” distinctions.
As the first-ever Director of Digital Media for the Speaker of the House, Schaper pioneered innovative approaches to communication strategy and public engagement.
In the private sector, Nick has served as Executive Director of Strategic Communications at the U.S. Chamber of Commerce, where he advanced the priorities of the Chamber and its members while elevating its impact across key audiences. He later guided the growth and successful sale of Engage, LLC, a nationally recognized public affairs agency.
​
Nick’s expertise lies in merging creative and technological innovation with a deep understanding of public policy to achieve meaningful outcomes. He lives in Fairfax, Virginia with his wife, two kids, and their Springer Spaniel.
​
(and we're happy to talk fishing too...what do you expect, another picture of the Capitol?)
​​